Case Study

Feldon Valley, North Cotswolds

“It’s a modern system that fits our business very well and helps us streamline our processes, backed up by excellent customer support.”


Feldon Valley is an idyllic luxury retreat nestled in the beautiful north Cotswolds, comprising 25 en-suite bedrooms set across 4 lodges and one main building. The site is nestled in woodlands alongside their 18-hole golf course in an area of outstanding natural beauty, and includes a contemporary fine dining restaurant.

The hotel ran Avondata’s server-based system, Hotel Executive, for many years, and migrated to Rezcontrol during 2023 as they wanted to modernise; to become more streamlined and efficient; and to take advantage of cloud-based features such as live ‘anytime, anywhere’ access.

Feldon Valley main building on a summer evening

The problem

"Moving across to Rezcontrol was an absolute no-brainer"

View to the woods from a Feldon Valley lodge

“It felt like a no-brainer migrating to Rezcontrol,” said David King, Managing Director at Feldon Valley.

“We always got on very well with Hotel Executive, but realised the time had come to modernise and upgrade, to take advantage of the efficiencies of being in the cloud and to streamline our operations.”

“I have worked with many different systems and providers in my career, and none have been as good as Avondata.”

“Other systems tend to either over-complicate things, or don’t provide good customer service,” he said.

The solution

“Being able to collaborate online has been a game changer"

Lodge bedroom at Feldon Valley Hotel

“Being able to log in live from different locations has been a game-changer – I can meet with my team online from anywhere and we can all see the same screen,” David explained.

He uses the system daily, and one of the key benefits for him is that more than one person can look at rates at the same time. “I’m often working remotely and when I speak with my GM, we can collaborate on the same page to make rate changes and I can get an update on the status quo,” he said.

“Of course, we know there are some global systems out there, but it suits our business very well to have a PMS supplier who is responsive, always answers the phone or responds to an email, and genuinely listens and keeps refining and improving the system.”

The benefits of Rezcontrol

“It’s a real plus to have a PMS provider who is responsive and always improving”

Feldon Valley’s onboarding process was very smooth and they especially value the service they receive from our tech support, if they need to get in touch with an issue, as well as the on-demand training.

They also benefit from several of Rezcontrol’s features and integrations, including our guest engagement automations, the Orbis till system and SiteMinder.

“In terms of guest engagement, we see great value in the booking and pre-arrival communications, and the self check in and online checkout features,” said David, adding that these not only make the process smoother for guests and save time for staff, but also contribute to generating upsells and extras for the hotel.

The integration with Orbis connects their till and payments system to the reporting and end of day processes, generating a fully reconciled financial update, while SiteMinder ensures high levels of visibility online.

“Rezcontrol has brought a great human benefit to the team”

Above all, Feldon Valley has noticed a positive impact behind the scenes since migrating to Rezcontrol. “It’s the human benefit above all else,” he explained. “Things are more efficient, there are fewer frustrations, and so staff both have more time to spend with guests, and are happier in their roles.”

“It’s a modern system that fits our business very well and helps us streamline our processes, backed up by excellent customer support.”