Case Study

Stay Original, West Country

“The dynamic pricing model and derived rates on Rezcontrol are powerful features which enable us to make one change which ripples across the system – and once set up, the system manages itself.”

Background

Founded in 2011 by Rob Greacen, James Brooke-Webb and Pat Gill, Stay Original runs 6 boutique hotels and restaurants in the West Country: The Swan in Wedmore, Somerset; The White Hart in Somerton, Somerset; Timbrell’s Yard in Bradford-on-Avon, Wiltshire; The Grosvenor Arms in Shaftesbury, Dorset and At the Chapel in Bruton, Somerset.

The name reflects the company’s mission to take on beautiful historic coaching inns and restore them to their former glory, with each building maintaining its unique identity. Camille Greacen, head of IT, said: “We look to buy beautiful old buildings, that are essentially run down and neglected but are in happening places and we put a bit of love and care into them and bring in a team of people to run them really well.”

The problem

“Facilitating a smoother booking journey for both hotel and guests”

The group needed to update to the cloud, and the switch from Hotel Executive to Rezcontrol has facilitated a smoother booking journey for the hotel and guests.

“We knew we could improve our revenue streams if we could monitor and vary our rates more efficiently. The dynamic pricing model and the derived rates on Rezcontrol are powerful features which enable us to make one change that ripples across the whole system and, once set up, the system manages itself.”

The solution

“Boosting revenue with Rezcontrol”

Stay Original switched from Hotel Executive to Rezcontrol during 2020 and their focus has been to increase room revenue across the portfolio. To that end, they have implemented Rezcontrol’s dynamic pricing to great effect and are very happy to see room prices fluctuate according to occupancy with minimal input from the FOH teams.

Rezcontrol provides a sophisticated software solution for each of their 6 properties, such that they have been able to apply the same rate principles across the group even though they all have a different number of rooms and different pricing throughout.

“It’s so accessible, and the planner is a dream to use”

The benefits of Rezcontrol

"The support provided by Avon Data is excellent"

“The support provided by Avon Data is excellent and the functionality and reporting within Rezcontrol combine to provide a robust PMS,” explained Camille. “Being a cloud-based system, Rezcontrol is more accessible than the previous database version, and the layout of the planner makes it a dream to use.

The e-sign feature at check-in has been very useful post-pandemic for contactless check-in, plus it has reduced charge backs to zero.”

The integration between Rezcontrol and our EPOS system (Zonal) is very reliable, which is essential for a business like ours where the F&B element is key, and we’re now considering adding the module which integrates our table booking system, Collins, to room bookings.