Case Study

The Plough in Rhosmaen, Carmarthenshire

“We had bespoke, complex event booking requirements, and the Rezcontrol team was outstanding – nothing was too much trouble.”


The Plough in Rhosmaen, Carmarthenshire, is a charming four star, 23-bedroom boutique hotel and award winning restaurant set in the beautiful Towy Valley at the edge of the Brecon Beacons. Surrounded by castles and country houses, the National Botanical Garden of Wales and Aberglasney House are only minutes away.

A previous customer of Avondata’s server-based Hotel Executive PMS, they knew they needed to both modernise and also make the most of events-based functions and integrations, as the hotel is perhaps best known for its events. The hotel migrated to Rezcontrol during the pandemic, in the winter of 2020.

The problem

“We wanted to consolidate everything, including our events bookings”

As events manager Sara Owen, explained, “The Plough specialises in events – we are known as a venue for weddings, conferences and afternoon teas, as well as hosting regular tribute nights, murder mysteries and encouraging groups with dining offers. We needed our PMS system to help manage that and reconcile the revenues.”

As previous Hotel Executive customers, The Plough knew Rezcontrol PMS would be a great choice and also easy to migrate and implement.

The solution

“We had bespoke events and integrations requirements and the Rezcontrol team was amazing”

The Plough’s migration to Rezcontrol was as smooth as anticipated. “We knew from experience that the migration would go well, and the training was top notch. Our team found the short, user-friendly training videos and quizzes so easy to follow and digest,” said Sara. “Our staff can do them in their own time and practice and gain confidence as they go through the process, it’s ideal.”

The Plough had quite specific requirements for integrating their event bookings, but Avondata rose to the challenge and now the hotel has a fully coordinated events booking platform within Rezcontrol.

The benefits of Rezcontrol

“We see real gains from the email marketing automations”

In addition to the complex events booking system, which coordinates revenue and operations for both individual and regular events, The Plough takes advantage of the sophisticated automated email marketing options within Rezcontrol PMS.

“We really make good use of this, and appreciate how the automated emails are branded to the hotel,” said Sara. “We use them to promote the events as well as for taking payments and sending reminders, and this really helps drive bookings.”

The email marketing function has been especially helpful in promoting booking and dining offers, as well as upsells and extras such as Prosecco and flowers added to a room booking.

The Plough is also in the process of linking Resdiary dining reservations to room bookings, for further ease of use and time savings.

The Rezcontrol planner is the best!

Many of the core elements of Rezcontrol also work especially well for The Plough. “As a hotel which runs lots of group events, we especially love the group colouring options on the planner,” said Sara. “The planner is so crucial to all front desk operations, but not all planners are equal.”

“We weren’t previously able to visually differentiate groups according to their rates, length of stay or room, but now we can assign colours so we can see instantly which booking has what. We also make use of a traffic light system for group bookings, with red, amber and green for group bookings – booked, deposit paid and fully paid – so we always know where we are. It is so helpful for keeping on track.”