Maximise your voucher sales opportunities this Christmas - Rezcontrol

Maximise your voucher sales opportunities this Christmas

Get the most from our gift voucher integrations and see your event sales soar

The festive season is upon us, and UK hospitality venues are forecast to see a £12bn boost this December, as consumers celebrate with family, friends and colleagues, according to Caterer Licensee magazine. But how will you ensure you get your slice of the Christmas pudding? 

This is good news – but still represents a decline from 2022, as half of consumers say they’re cutting back on visiting hospitality venues this Christmas because of price rises, with one-third of people planning to host friends and family at home as a way to save money.

A report from VoucherCodes.co.uk shows pubs can expect 10m visitors over the Christmas period, and restaurants 8.6m, as consumers celebrate, while of course some will choose getaway Christmas breaks and others will book Christmas dinner or a New Year’s Eve party at a favourite hotel.

“Despite many consumers returning to hospitality venues since the pandemic to celebrate with friends, family and colleagues, many will be prioritising their money for Christmas essentials such as gifts, travel and the Christmas dinner,” said Michael Brandy, Senior Commercial Director at VoucherCodes.co.uk.

Make your festive events stand out from the crowd

If consumers are cutting back to save money, it doesn’t mean they won’t make any plans to celebrate the festive season – it means they will be more careful on what they choose, how much they spend, and perhaps choose fewer options.

This means your festive options really need to stand out – and the best way to achieve this is by really knowing your target market and having an in-depth understanding of what your customer base is willing to spend money on – and having the means to promote your chosen events as widely as possible.

“You need to know your clientele and use every means at your disposal to promote your events to them”

So whether you are known for your spa breaks to get away from it all, your family Christmas dinner bookings or an ABBA tribute night on New Year’s Eve, or you plan to offer festive cocktail- or wreath-making sessions followed by relaxing detox spa breaks in January, selling the most bookings possible is vital for your success.

Firstly, if you haven’t already, now is the time to ensure you make the most of Rezcontrol’s guest engagement suite, with emails to promote your events in addition to posting them on your events page and social media, and in local advertising – and then ensure you make the most of our gift voucher platforms to maximise bookings.

Boost return on your Christmas and New Year special events with our SmartGift and Toggle integrations

SmartGift

Rezcontrol already offers a fully integrated online voucher sales platform via SmartGift, making sales and redemption of vouchers extremely easy to promote and manage.

Vouchers can be purchased by the customer directly through the hotel’s website, or sold through the voucher portal, before being redeemed on site. They cover every option including experiences, food and beverage vouchers and monetary value.  Vouchers can be emailed or posted by the hotel, and are integrated within your booking and billing systems.

“It’s so easy to use and allocates revenue splits to different departments”

As Abigail Reid at Rathfinny Wine Estate said:

“Aesthetically, brand image is very important to us, so it’s great that we are able to customise the offer landing page with the rest of our website. It is also vital that we are able to allocate revenue splits to different departments, as our experience vouchers might include accommodation, F+B and retail all in one. Redemption is super straightforward as any staff member can redeem the voucher at the till, and it feeds right back into reports. SmartGift gives us a solution which is both cost-effective and bespoke.”

Toggle – every £1 spent generates £41 of revenue

Toggle, meanwhile, is our latest hospitality commerce integration, and takes a slightly different approach, offering everything from gift cards to experiences, merchandise to hampers – designed to make your guests feel extra special!

Used by many major national restaurant chains, Toggle predicts that £27m worth of gift cards will be bought in November and December – and this can apply to our hotels too.

Toggle allows you to set up your own shop (within a matter of minutes) and sell physical and digital gift cards both online and in your venues. You’ll be able to personalise them, and then send via post or via email to recipients – and their cards, vouchers and merchandise are top notch.

They then manage the transaction including associated email journeys and financial reporting for the lifetime of the purchase. The value stored on the card can be used in whole or in part and retains its value until expiry which is set by the merchant. 

With a focus on experiences, users find their offers fly off the shelf, with every £1 spent generating an average of £41 of revenue. Toggle’s in-built reporting will show the lowdown on your shop’s activity at any time, and is easy to use. 

There’s no time to lose – act now to make the most of Christmas via Rezcontrol’s gift voucher integrations.

Not a customer? Call us on +44 (0)330 223 1456 or email sales@rezcontrol.com – or contact us for a demo.