Rezcontrol signs up to Hotels For Trees

Your guests can now opt to skip a clean, plant a tree and help the planet

The hospitality industry finds it harder than many to be sustainable, due to the very nature of travel and short stays, air and car miles, frequent linen changes and wasted food.

This is something we are acutely aware of at Rezcontrol, and we firmly believe that hotels and resorts are no longer just places to rest your head; they have become essential in the global effort to reduce our ecological footprint. Sustainable tourism has moved from a minority fad to a key part of hospitality’s ethos.

Many of the hotels on our books now offer energy-efficient lighting and water-saving measures; waste reduction and locally sourced food. Some even have green roofs and their own biomass boilers, kitchen gardens and composting schemes. By embracing these innovations, establishments within our sector can not only minimise their environmental impact but also appeal to a growing clientele who prioritise eco-conscious choices.

“We want to be part of the solution, not part of the problem”

So, here at Avondata, we decided to do our bit and become part of the solution. Therefore, in October we signed up to partner with Dutch non-profit organisation Hotels for Trees, facilitating our hotels if they choose to offer their guests a tree-planting option. Hotels for Trees is the brainchild of two long standing Hilton and Accor hotel group executives, Linde Borger and Floris Licht, who set it up in 2021.

A beautifully simple concept

The concept is delightful in its simplicity – most hotel guests don’t need or want their room cleaned every day, so they can be given the choice to ‘skip a clean and plant a tree’, either through their booking process or on arrival. The tree actually costs less than the clean, so the hotel saves on cleaning costs while helping reduce its carbon footprint, and everybody wins.

This saving can be reinvested in the hotels’ own sustainable development, or of course simply benefit the hotel’s coffers. A ‘skip a clean’ zero-rated option can be set up in our booking engine and upsells module, and meanwhile, Hotels for Trees can provide downloadable printables such as door hangers, as well as lobby tree displays and a video ad explainer which can be shown on a loop. 

Once signed up, Hotels for Trees provide training and onboarding, and all reporting and reconciliation over the numbers of trees planted is between them and the hotel – Rezcontrol acts as partner and facilitator.

The trees are planted by Dutch foundation Trees For All, which has been going since 1999 and has planted at least nine million trees around the world, negating around 600,000 tons of CO2. So far, Hotels for Trees has over 180 hotels signed up to the scheme, in over 30 countries, and aims to plant at least a million trees per year by 2025.

The addition of Avondata to Hotels for Trees’ partnership list gives the charity exposure to its hundreds of  hotels around the UK, which include hotels, pubs and inns of all sizes from smaller boutique hotel and spa destinations to pub groups such as Fullers, and full service hotels with well over 100 rooms.

“We are absolutely delighted to have this opportunity to make a difference,” said Sarah Cade, Director at Rezcontrol. “We believe many of our hotels will be interested, which gives Hotels for Trees a real expansion opportunity, especially here in the UK.”

And – for every property we onboard onto Rezcontrol, we will commit to planting five trees ourselves!

Seamill House in West Kilbride becomes the first Scottish hotel to sign up

Avondata became interested through the recommendation of one of our hotels, Seamill House in West Kilbride, North Ayrshire, in Scotland. 

“We wanted to give something back and make a positive contribution to the environment,” explained General Manager Dan Rant.  “I was already preparing for the hotel to be assessed by Green Tourism, and this initiative actually helped us to achieve a Bronze!

We are very proud to be the first Scottish hotel to partner with Hotels for Trees – the scheme empowers both our team and our guests, and to date Seamill House has been responsible for planting 72 trees, since we signed up just a few months ago!”

 Hotels for Trees’ founder, Floris Licht, is  thrilled to have Rezcontrol on board. 

“This new strategic partnership gives us the opportunity to help many hotels in the UK who are keen to implement green initiatives,” he said. “Besides creating a greener hotel world together, we look forward to supporting hotels to increase guest satisfaction, reinforce their sustainability credentials, save on housekeeping costs, recruit talent and increase employee engagement.”

In the past three months, Hotels for Trees have planted 5,000 trees in Indonesia; 13,193 in the Netherlands, 12,421 in Mexico, 5,190 in Borneo and 5,000 in Madagascar. Rezcontrol looks forward to helping to plant even more!

For more information about Hotels for Trees, contact Linde Borger, Chief Tree Planting Officer, on

To find out how Rezcontrol can help existing customers to get involved, please give us a call!

Meanwhile, if we can help streamline and optimise your hotel operations please contact the sales team at 0330 2231456 or email