Your website is your shop window: what do your guests think when they look at yours?

87% of guests visit a hotel website before booking a stay. Yet this critical marketing tool is often neglected by hotel owners and managers. Fortunately, building an eye-catching and engaging website for your hotel business is not specifically reserved for computer whizzes and can easily be implemented to drive direct bookings, in turn building loyal and happy customers. 

Following the pandemic, digitalisation has gained momentum and the hospitality sector is now heavily reliant on the use of tech, in particular your website, to drive revenue. Your website should act as a virtual shop window to your potential guests, providing insight into the type of experience they can expect when they come and stay with you. This means that not only should they be able to see what the experience might look like from the imagery you use, the content and functionality of the website should reflect how the experience will feel.

Not sure where to start? We’ve collated some top tips and inspirational examples to guide your website content and design. 

Photos, video and special promotions 

Creating an eye-catching and alluring website for customers is key to showing what the hotel experience will offer. Vibrant photography, emotive videography, alongside special promotions are key.  Hipping Hall’s website is a brilliant example of how you can implement the use of photography and video in your website to ensure that you give your customers the best sense of what their stay will be like. 

Studies show that 70% of guests claim that they rely on website images when deciding where to stay, so it is worth investing in professional photography to showcase your hotel. 

Simple yet effective 

A simple and easy-to-use website which optimises the booking process will leave your customers feeling satisfied with their online experience with you. For inspiration on how to achieve this, Lewtrenchard Manor website indicates the simple click-by-click booking system that outlines everything you need to know.  75% of consumers admit that they judge a business’ credibility based on their website design, so make sure that you don’t scare away potential customers by creating an overly cluttered and complicated website. 


Arguably, this may be the most important tool in driving a successful booking system for your business. The Ollerod Hotel’s mobile-friendly website is sure to drive their bookings.  Making your website mobile-friendly is crucial in fully optimising your online bookings. Unsurprisingly, the number of users accessing content through their mobile devices has surpassed those who use a desktop, so making sure that your website is mobile-friendly will help your customers to make bookings whilst on-the-go!

Keeping content fresh

Making sure that your website content is up-to-date and you’re sharing new blog articles regularly is key to ensuring you rank highly with search engine sites like Google. Publishing new website content will help you maintain fresh and interesting social posts for your followers, providing both existing and potential customers reasons to return to your website time and time again.

All of our top tips can be achieved with ease using Canvas,  a powerful yet simple to use website builder, which you can access via SiteMinder’s hotel commerce platform. 

Find out what else Rezcontrol PMS and SiteMinder have to offer

You can find out more about Rezcontrol on our website. The next step would be to book an online demonstration and let us show you that the proof is in the product. 

Alternatively, please contact the sales team on 0330 223 1456 or email