Case Study

The Peacock, Barlow

“The automation means we have saved countless hours of staff time, enabling them to spend time working with our guests rather than on admin.”


Prior to the pandemic, The Peacock at Barlow – a sumptuous 8-room gastro pub in the heart of the Peak District – used a 3-in-1 system which managed the hotel, restaurant and EPOS. While this worked reasonably well, with hospitality having time to consider their best options during lockdown, they wanted to explore individual products which they could bundle together, in the search for better payback as well as the potential for improved functionality.

We were looking, specifically, for three things – functionality, ease of use, and the integrations that work best for us,” said James Robinson, Director of Operations at The Peacock.

The problem

“Prior to Rezcontrol, every system we looked at had faults as well as benefits”

“We found some systems had great functionality but a poor or dated interface, while others had a user-friendly interface but the depth of reporting was missing,” explained James. “We also wanted to be able to integrate guest email campaigns from within the system, rather than using a separate email marketing platform. A partner organisation recommended Avondata, so we decided to book a demo.”

The solution

“Rezcontrol combines functionality and useability, as well as providing email integration ”

As soon as the Peacock had seen the demo, the decision was made. “It was amazing,” said James. “We could see immediately that with Rezontrol we would have great functionality, a user-friendly interface, and a really professional look.”

The decision was made to migrate in June 2021, during a further period of lockdown.

The benefits of Rezcontrol

“The training was absolutely fantastic, really in-depth - and on the few occasions we need to call and ask for help, our problems are always solved,” said James.

The Peacock had been worried about the transfer of existing bookings, but Avondata made this as easy as possible, generating a spreadsheet for the transfer. The property also invites guests to choose their own room, rather than being allocated a traditional double, twin, suite or single option, and this vital feature was also enabled before the migration went live.

Excellent customer service combined with attention to detail save hours of staff time

“It’s been fantastic,” said James. “We now have full automation from booking to confirmation to guest check in. This means we have saved countless hours of staff time, enabling them to spend time working with our guests rather than on admin.”

The Peacock also rate the planner very highly, especially the ease with which they can amend bookings and change rates.

“There is nothing I would change – you lead the way!”

“Setting rules around rate changes is so easy now,” said James. “I’m always actively thinking ‘what could we do quicker or more efficiently’, but there is genuinely nothing on the system I would change. Tech support has been brilliant, whether it is a reminder of how to run a process, or a reporting issue to address. You really lead the way!”